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Being media agnostic means being un-biased and focusing your client’s media budget solely on ROI. Don’t let your personal media bias or client preconceived notions

We recently participated in an ‘all-agency summit’ for a well-known meal kit company. Also invited were their brand, digital, and TV agencies along with extremely

The era of companies soaring almost overnight from start-ups to millions in sales on Facebook and Instagram is coming to an end. Many top marketing

As behaviorists we view product marketing and ad creative 180º different than most product marketers. Everything starts and revolves around experiential psychology. Below is a

THE DAYS OF AD AGENCIES RECEIVING FEES AND COMMISSIONS FOR FAILED MEDIA TEST CAMPAIGNS ARE GONE During a recent gathering of radio broadcasters, podcasters, and

OBSERVATIONS FROM AN AD SHRINK For the record, this is about psychology and advertising – not politics. This is about America becoming the world leader in Attention Deficit Disorder and the lessons

INTERVIEW WITH GREG CYNAUMON, PH.D. Recently, a marketing publication asked me for my #1 TIP to help online and offline writers create GREAT AD COPY!