The New Science in AD Creative

Knowing Your Customer’s Personality Type Creates Superior Ad Copy

adcology developed a proprietary platform that behaviorally profiles your customer's personality type without having to speak with them or administer a Myers-Briggs® test.
Precisely knowing your customer's personality type empowers us to write ad creative that cuts through the clutter and speaks directly to them.
We scrub your social channels and review sites for positive product and brand sentiment paying particular attention to key words, tone, and phrasing frequently used to describe your product.
We analyze interactions between your consumers and your social teams looking for frequent questions and how your team responds. This allows us to address common questions in ad copy.
We interview your key customer facing team members (sales, marketing, customer service, and social team) to ensure their experiences align with our creative messaging.
Each step is performed for the purpose of developing your custom Creative Style Guide. Your guide is unique to your product and customer profile and serves as the template for the creative we write for you